New Balance just took the wraps off of ones of its biggest drops of the year, and it isn't even a sneaker—it's a fragrance. Two fragrances, actually. Dubbed the ‘Distilled’ series, the Boston brand's first-ever scents come in ‘Original’ and ‘Court.’
Rather than the woody, floral, and amber notes you'd typically find in a cologne, the ‘Distilled’ fragrances smell exactly like—what else?—a brand new pair of sneakers. The ‘Original’ pays tribute to the Boston-based brand's classic silhouettes, featuring notes of leather, suede, rubber, cotton socks, and freshly-mowed grass.
The 'Court,’ meanwhile, nods to performance basketball models, with leather, suede, basketball rubber, and hardwood floor notes, which are developed from Australian sandalwood, Australian White Cypress, juniper berry wild tyrol essential oil, and leather accord.
The New Balance ‘Distilled’ series dropped today, December 19, and is exclusively available for the first 100 customers at the brand-new New Balance Grey Store in Sydney, Australia. Given that Aussie exclusivity, here's to hoping the label's first fragrances won't be its last.
This story originally ran on British GQ with the title 'New Balance's brand new fragrance smells like… brand new sneakers'
